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StoreBay vs Stora
On 13 October 2026, Stora’s pricing page showed £126, £189 and £380 a month for Essentials, Advanced and Premium at 50 units, paying monthly, or £105, £158 and £317 a month billed annually. Its terms say prices exclude VAT.
StoreBay wrote this page. It is not Stora’s pricing page, and StoreBay is not affiliated with Stora.
StoreBay’s plan costs less than every Stora plan at every size up to 2,000 units, with custom roles and unlimited staff included. Stora’s smart entry integrations and public API come with its Advanced plan and up.
Choose StoreBay if
- You want a lower monthly bill and no onboarding fee
- You want custom roles and unlimited staff on one plan
- You want late fees added on a schedule you set
- You want your primary data hosted in London
Choose Stora if
- You want a named list of smart entry integrations to check
- You want a public API and an app marketplace now
- You want dynamic pricing or built-in protection sales
- You need a supplier certified to ISO 27001
Reviewed by Phil McParlane, Founder
01 / At a glance
StoreBay and Stora, side by side
From Stora’s own pricing page, terms, trust centre, help centre and docs, checked 13 October 2026.
- Available
- Partly
- Higher plan only
- No
- No public evidence
| Capability | StoreBay | Stora |
|---|---|---|
| Fill more units | ||
| Website and online booking | StoreBay IncludedYour own website; customers book and pay online | Stora Every planCustomisable website and online bookings |
| Licence signed online | StoreBay IncludedSigned in checkout or from an emailed link | Stora Every planBuilt-in contracts, signed online at check-in |
| Automate the day-to-day | ||
| Bacs Direct Debit | StoreBay IncludedThrough your own GoCardless account | Stora UK Direct DebitFee: 1% per payment, minimum 30p |
| Reminders and late fees | StoreBay IncludedEmail and text reminders on your schedule; late fees | Stora Automatic remindersLate fees: one click per overdue invoice |
| Gate and lock control | StoreBay IncludedConnected to the gate system you run, at setup | Stora Advanced plan and upSmart entry integrations; late payers locked out |
| Run every site from one place | ||
| Every site, one view | StoreBay IncludedReports across sites and live site maps | Stora Every planUnlimited sites; performance across sites |
| API and webhooks | StoreBay IncludedAPI keys and webhooks, on the one plan | Stora Advanced plan and upPublic docs and signed webhooks |
| Custom roles, unlimited staff | StoreBay IncludedUnlimited staff and custom roles on the one plan | Stora Premium plan only5 staff on Essentials, 10 on Advanced |
| Trust | ||
| UK data hosting | StoreBay LondonPrimary data in DigitalOcean’s London data centre | Stora Core hosting in the EUApplication and database, per its terms |
| Public reviews | StoreBay None yetStoreBay is new | Stora 4.8 from 21 reviewsCapterra UK, 13 October 2026 |
| Security certification | StoreBay None yetNo independent certification or audit report | Stora ISO/IEC 27001 certifiedSoftware, portals and support, per its trust centre |
Not scored in this table: more ways to add revenue. It is under “What each one does better”.
02 / How they look
How each one looks
The same job in each product, StoreBay first. StoreBay’s screens come from a demo account, so every name and figure in them is sample data.
Booking online
How a visitor books a unit online, from choosing a size onwards. Look at what the page asks for, and in what order.
StoreBay’s checkout, step 1 of 5: choose a size, then your details, extras, agreement and payment.
Sample dataOpen full size
Stora’s online booking screen, as shown on its UK home page.
Image: Stora, fromstora.co/ukFetched 11 October 2026Open full size
Your day, on one screen
The home screen: the day’s numbers and what needs doing. Look at how much of the day you can see without clicking anywhere.
StoreBay’s Home screen, whole: the numbers, then what needs you today.
Sample dataOpen full size
Stora’s home screen, as shown on its UK home page.
Image: Stora, fromstora.co/ukFetched 11 October 2026Open full size
Payments
Where the money shows: each payment, how it was taken and whether it went through. Look at how easily you can tell what is paid, what is pending and what has failed.
StoreBay’s Payments screen, whole: every payment, with its method and its status.
Sample dataOpen full size
Stora’s invoices screen, as shown on its UK home page.
Image: Stora, fromstora.co/ukFetched 11 October 2026Open full size
Reports
How you see across your sites: the overview figures and the reports behind them. Look at what you can learn at a glance and what takes a click.
StoreBay’s Reports screen: the overview cards, and the list of reports below them.
Sample dataOpen full size
Stora’s analytics screen, as shown on its UK home page.
Image: Stora, fromstora.co/ukFetched 11 October 2026Open full size
What happened, in order
What happened on one customer’s account, in order: agreements, charges, invoices and the activity timeline. Look at how quickly you could answer a customer who asks what happened.
A StoreBay customer page: agreements, charges and invoices, and what happened on the account, in order.
Sample dataOpen full size
Stora’s activity screen, as shown on its UK home page.
Image: Stora, fromstora.co/ukFetched 11 October 2026Open full size
Pictures of Stora’s software are Stora’s, shown as published and credited to the page each came from. The names and figures in them are Stora’s own sample data.
03 / Prices and plans
Stora pricing and StoreBay’s: what you’d pay
Stora’s prices are read from the slider on its pricing page. Neither company’s prices include VAT.
Every Stora plan at four sizes
| Units | StoreBay | Stora Essentials | Stora Advanced | Stora Premium |
|---|---|---|---|---|
| Paying monthly | ||||
| 50 | £63 | £126 | £189 | £380 |
| 250 | £159 | £358 | £443 | £625 |
| 1,000 | £519 | £872 | £1,086 | £1,428 |
| 2,000 | £999 | £1,289 | £1,608 | £2,080 |
| On a yearly or 12-month plan, per month | ||||
| 50 | £52 | £105 | £158 | £317 |
| 250 | £132 | £298 | £370 | £521 |
| 1,000 | £432 | £727 | £905 | £1,190 |
| 2,000 | £832 | £1,074 | £1,340 | £1,734 |
| Units | 50 | 250 | 1,000 | 2,000 |
|---|---|---|---|---|
| Paying monthly | ||||
| StoreBay | £63 | £159 | £519 | £999 |
| Essentials | £126 | £358 | £872 | £1,289 |
| Advanced | £189 | £443 | £1,086 | £1,608 |
| Premium | £380 | £625 | £1,428 | £2,080 |
| On a yearly or 12-month plan, per month | ||||
| StoreBay | £52 | £132 | £432 | £832 |
| Essentials | £105 | £298 | £727 | £1,074 |
| Advanced | £158 | £370 | £905 | £1,340 |
| Premium | £317 | £521 | £1,190 | £1,734 |
Stora bills its yearly plans annually. StoreBay’s 12-month plan is invoiced monthly.
Move the slider yourself on Stora’s pricing page.
StoreBay is lower than every Stora plan at every size we checked, 50 to 2,000 units.
Paying monthly
50 units
- StoreBay£63
- Stora Essentials£126
- Stora Advanced£189
- Stora Premium£380
250 units
- StoreBay£159
- Stora Essentials£358
- Stora Advanced£443
- Stora Premium£625
1,000 units
- StoreBay£519
- Stora Essentials£872
- Stora Advanced£1,086
- Stora Premium£1,428
2,000 units
- StoreBay£999
- Stora Essentials£1,289
- Stora Advanced£1,608
- Stora Premium£2,080
Each size is drawn to its own scale. Figures from the table above, checked 13 October 2026.
How each one charges
| StoreBay | Stora | |
|---|---|---|
| Plans | StoreBayOne plan, priced by your units. Another site or another member of staff costs nothing. | StoraThree plans, Essentials, Advanced and Premium, each priced by your units. |
| Paying yearly | StoreBayA 12-month commitment with two months off the year, still invoiced monthly. | StoraPay yearly for two months free, billed annually. |
| Above 2,000 units | StoreBayThe calculator prices up to 20,000 units. | StoraIts slider says “Contact us” above 2,000 units. |
| VAT | StoreBayShown before VAT, which is added at the prevailing rate. | StoraIts terms say its prices exclude VAT and other taxes. |
| Onboarding | StoreBayNo fee. Setting you up and moving your data across are part of the plan. | StoraMigrations are free. Onboarding has a fee that depends on the help you want. |
| Payment fees | StoreBayYour provider’s own rates and nothing on top: Stripe charges 1.5% + 20p for standard UK cards, and GoCardless 1% + 20p plus VAT, capped at £4. | StoraCards from 1.5% + 30p and Direct Debits at 1% (min 30p). Above £50k a month, it offers to discuss lower rates. |
| Contract and notice | StoreBayMonthly has no minimum term and ends at the end of the month you cancel. The 12-month plan is a 12-month commitment. | StoraRenews month by month unless an invoice or order form says otherwise, even if you pay yearly. Notice is in writing, at least 7 days before the month ends. |
What each Stora plan adds
| StoreBay | Essentials | Advanced | Premium | |
|---|---|---|---|---|
| Price at 250 units, paying monthly | StoreBay£159 | Essentials£358 | Advanced£443 | Premium£625 |
| Team members | StoreBayUnlimited | EssentialsUp to 5 | AdvancedUp to 10 | PremiumUnlimited |
| Custom roles | StoreBayIncluded | EssentialsNot included | AdvancedStaff member role only | PremiumIncluded |
| Gate and lock integrations | StoreBayIncluded | EssentialsNot included | AdvancedIncluded | PremiumIncluded |
| Public API | StoreBayIncluded | EssentialsNot included | AdvancedIncluded | PremiumIncluded, higher limits |
| Dynamic pricing and price increases | StoreBayNot offered | EssentialsNot included | AdvancedIncluded | PremiumIncluded |
| Add-on products | StoreBayIncluded | EssentialsNot included | AdvancedIncluded | PremiumIncluded |
| Support | StoreBayEmail, weekdays | EssentialsChat and email | AdvancedChat and email | PremiumPriority chat and phone |
From the plan comparison on Stora’s pricing page. StoreBay’s API and webhooks are included in the plan.
Stora’s pricing page
Stora’s pricing page at 50 units, paying monthly, with its three plans side by side.
Image: Stora, fromstora.co/uk/pricingFetched 11 October 2026Open full size
Stora’s API: what it includes, and which plans have it
Stora has a public API with read and write access, webhooks and multi-site accounts. The API is on its Advanced and Premium plans and its older higher-level plans, and not on Essentials. Its app marketplace and its Zapier and Make connections are on every plan, and anyone can build an app on its developer portal. Each plan’s price, at 50 to 2,000 units, is in the table above.
| Topic | What Stora offers |
|---|---|
| Access | What Stora offersRead and write |
| Also included | What Stora offersWebhooks and multi-site accounts |
| Plans with the API | What Stora offersAdvanced, Premium and older higher-level plans; not Essentials |
| Zapier | What Stora offersAn official Zapier integration, on every plan |
| Marketplace | What Stora offersAn app marketplace on every plan; each connection uses OAuth |
| Developers | What Stora offersA developer portal anyone can build on |
Taken from Stora’s own pages, as captured on 13 October 2026.
An API and webhooks are included in the plan. About the API
04 / Where each is stronger
What each one does better
Neither does everything. Here’s where each one leads, from the same sources as the rest of this page.
Where StoreBay is stronger
A lower bill at every size
At 50 units StoreBay is £63 a month and Stora Essentials £126. At 2,000 units they’re £999 and £1,289, before VAT.
Staff and roles on one plan
Unlimited staff and custom roles come with StoreBay’s one plan. Stora allows 5 team members on Essentials and 10 on Advanced, and keeps custom roles to Premium.
No onboarding fee
Setting you up and moving your data across are part of StoreBay’s plan. Stora’s migrations are free; its onboarding has a fee that depends on the help you want.
Late fees on your schedule
StoreBay adds the late fee on the day your reminder schedule sets. Stora’s help centre describes applying each late fee from the overdue invoice.
Your primary data in London
StoreBay keeps its primary data in DigitalOcean’s London data centre. Stora’s terms say its application and database are hosted in the EU.
Where Stora is stronger
Named smart entry integrations
Stora’s pricing page names its smart entry integrations, including Nokē, BearBox, PTI and Paxton Net2, and its Advanced and Premium plans can lock out a customer who misses a payment.
Public API and app marketplace now
Stora’s public API comes with Advanced and Premium. Its App Marketplace and Zapier and Make connections are on every plan. StoreBay’s API and webhooks are included in the plan.
More ways to add revenue
Every Stora plan can sell protection to customers. Advanced and up add dynamic pricing, automated price increases and add-on products.
Certified security
Stora’s information security management is independently certified to ISO/IEC 27001:2022, per its trust centre. StoreBay has no independent certification yet.
A track record and public reviews
Stora says it’s trusted by hundreds of operators across 15 countries, and it’s rated 4.8 from 21 reviews on Capterra UK. StoreBay is new and has none yet.
05 / Switching
Moving from Stora to StoreBay
What comes across, how you check it, and what you set up again.
- 1
We bring your records across
Your customers, units and agreements come across in a guided import that our team runs with you.
- 2
You check before anything is saved
Every import runs as a dry run first, so you see exactly what will be created before anything is saved.
- 3
Payment details are planned separately
Saved cards and Direct Debit instructions don’t come across in the import. We plan that part with you before you switch.
Before you give notice to Stora
Check your notice date
Stora’s terms renew month by month unless an invoice or order form says otherwise, and ask for written notice at least 7 days before the month ends.
Take your export when the agreement ends
Stora’s data processing terms say that when the agreement ends you are given an opportunity to export your data in a standard file format, after which Stora deletes all copies of your personal data within its control, backups included, unless the law requires otherwise.
Keep your own copy
Download the reports, invoices and records you want to keep before your account closes.
06 / Support
Support, onboarding and moving your data
| StoreBay | Stora | |
|---|---|---|
| Support | StoreBayEmail from our UK team, Monday to Friday, 9am to 5:30pm. We aim to reply within one working day. | StoraChat and email on every plan, with a self-serve help centre. Phone support on Premium, or through sales on the others. |
| Priority support | StoreBayNo paid support tier: support costs nothing extra. | StoraPriority chat, a Strategic Growth Manager and API integration advice come with Premium. |
| Onboarding | StoreBayIncluded: our team sets you up, as part of the plan. | StoraOne-to-one onboarding through sales, for a fee that depends on the help you want. |
| Moving your data | StoreBayOur team brings your customers, units and agreements across, with a preview before anything is saved. Saved cards and Direct Debit instructions are planned separately, with you. | StoraFree migrations of units, customer data and agreements, and a plan for moving payment methods from most payment platforms. |
07 / Questions
StoreBay and Stora: common questions
On 13 October 2026, Stora’s pricing page showed Essentials at £126 a month at 50 units and £1,289 at 2,000, paying monthly. Advanced ran from £189 to £1,608 and Premium from £380 to £2,080 across the same sizes. Its yearly option (“2 months free”, billed annually) showed £105, £158 and £317 a month at 50 units. Prices exclude VAT, and above 2,000 units its price cards say “Contact us”.
By units. On 13 October 2026, Stora’s pricing page had a unit slider running from 1 to “2000+”, with a price for each of Essentials, Advanced and Premium from 50 units (below that it said “Pricing starts at 50 units”) and “Contact us” on the price cards at “2000+”. StoreBay has one plan, with the first 50 units included and a price per unit above that.
No. Stora’s UK terms say its prices exclude VAT and other taxes unless otherwise stated. StoreBay’s prices are also shown before VAT, so both are on the same VAT basis. Checked 13 October 2026.
On Essentials and Advanced, Stora’s pricing page lists cards from 1.5% + 30p and Direct Debits at 1% (minimum 30p); for Premium it says “competitive rates for high volume storage businesses”. Above £50k a month processed, it offers to discuss lower rates. Onboarding is charged separately, for a fee that depends on the help you want, and Stora’s migrations are free. StoreBay adds nothing to your payment provider’s own rates; Stripe lists 1.5% + 20p for standard UK cards, and GoCardless 1% + 20p plus VAT, capped at £4. Checked 13 October 2026.
On plan price, yes. At every size Stora prices, from 50 to 2,000 units, paying monthly or yearly, StoreBay’s plan costs less than each Stora plan. At 50 units StoreBay is £63 a month and Stora Essentials £126. At 2,000 units they are £999 and £1,289. Payment fees are separate on both sides: see “What payment fees does Stora list?”. All prices exclude VAT. Prices checked 13 October 2026.
Yes: Stora’s public API and webhooks come with its Advanced and Premium plans. StoreBay’s API and webhooks are included in the plan.
Yes. Our team runs a guided import of your customers, units and agreements, with a dry run first so you see what will be created. Saved card details and Direct Debit instructions are handled separately, and we plan that part with you.
No. Setting you up, and moving your data across from your current system, are part of the plan. Stora’s migrations are free too, and it charges an onboarding fee that varies with the help you want.
StoreBay keeps its primary data in DigitalOcean’s London data centre. Stora’s terms say its application and database are hosted in the EU.
Yes, at setup: we connect StoreBay to the system you run. Your rule decides when a unit is overlocked. On Stora’s Advanced plan and up, smart entry integrations such as Nokē, BearBox, PTI and Paxton Net2 lock out late payers automatically.
Not yet. StoreBay has no independent security certification or audit report today. Stora’s information security management system is independently certified to ISO/IEC 27001:2022, per its trust centre.
08 / How we compared
How we compared, and our sources
Read on the day, in a browser
We read Stora’s pricing page, terms, trust centre, help centre and docs in a real browser on 13 October 2026, and kept the text we quote.
Prices read off the slider
We moved the slider on Stora’s pricing page through every step from 1 to 2,000 units, paying monthly and yearly, and recorded each price. The tables show four of those steps.
“No public evidence” is not “no”
When we can’t find something on a vendor’s public pages, we say exactly that and nothing stronger.
StoreBay’s column is what’s live today
StoreBay’s column describes the product as it is today. Anything we don’t offer is marked “No”.
Sources · all checked 13 October 2026
- Stora pricing: the slider and plan comparison
- Stora UK home page: its product screens
- Stora features: payments
- Stora features: facility management
- Stora features: business insights
- Stora features: API
- Stora API documentation
- Stora API documentation: webhooks
- Stora migrations
- Stora help centre: late fees
- Stora help centre: contracts
- Stora trust centre
- Stora terms of service
- Stora privacy policy
- Stora company page
- Stora on Capterra UK
- Stripe UK pricing
- GoCardless pricing
- StoreBay pricing
Stora is a trade mark of its owner. StoreBay is not affiliated with Stora. Facts about Stora come from the public pages listed under Sources, on the dates shown; tell us if something has changed.
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