These Terms of Service (the “Terms”) are the business-to-business contract between StoreBay and the Operator — the self-storage business that subscribes to the StoreBay platform. They apply from the day the Operator accepts the order form (section 17), and the order form takes precedence over them where the two differ. Governing law: Scotland.
1. Definitions
StoreBay (“we”, “us”) is Sellframe Ltd, trading as StoreBay, a company registered in Scotland (company number SC472357; registered office 14 Avonside Grove, Hamilton, ML3 7DL). The order form is the document on which the Operator accepts the subscription, its price and its go-live arrangements. The go-live date is the day StoreBay switches the Operator’s account from set-up to live, as agreed with the Operator.
Operator ("you") is the business entity that subscribes to the Platform. Customer (occupier / licensee) is the Operator’s own end customer — the individual or business occupying a storage unit under an Agreement. In the Operator’s legal documents that person is the occupier / licensee, never a "tenant". An Agreement / Licence is a UK storage licence to occupy between the Operator and its occupier — not a tenancy or lease. "Tenant" appears in our technical documentation to describe database multi-tenancy only; it never refers to a person.
2. The subscription and access grant
Subject to these Terms and payment of the fees, StoreBay grants the Operator a non-exclusive, non-transferable right to access and use the Platform during the term, for its internal business of managing self-storage sites and its own Customers. Access is provisioned to Authorised Users under role-based access control. Test/sandbox environments are provided for evaluation and carry no service commitment.
3. Operator responsibilities and regulatory compliance
The Operator is an independent business, solely responsible for its own legal and regulatory compliance: it is the data controller for its Customers’ personal data (StoreBay acts only as processor); it registers with the ICO; it governs its own CCTV; it complies with consumer-protection law including the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; it structures its storage agreements as licences to occupy using correct terminology (licence fee, never rent); it never mislabels a contractual liability waiver as "insurance"; and it operates its lien and sale-of-goods processes lawfully. StoreBay provides tooling to help but is not the Operator’s compliance department.
4. Acceptable use
The Operator and its Authorised Users must comply with the Acceptable Use Policy, which is incorporated into these Terms by reference. Breach of the AUP is a breach of these Terms.
5. Fees and payment
Fees are as stated on the order form and the published pricing: a transparent monthly base fee plus a per-unit overage ladder, with the public API, reporting and collections included in the base rather than gated. The specific numbers — base £63/month (£52/month on annual pricing), then £0.48 per additional unit/month above the first 50 units (£0.40 on annual pricing) — are as set on the order form, which governs. Annual pricing is a 12-month commitment at the lower rates, invoiced monthly. Sites are unlimited and carry no charge: the fee depends on the Operator’s total unit count and on nothing else.
Nothing is charged before the go-live date. From then, fees are billed monthly in advance, and each invoice is due on the date it states.
VAT. Fees are exclusive of VAT. StoreBay is not registered for VAT at the date of these Terms and so adds none. If it registers, it will tell the Operator and add VAT at the prevailing rate to invoices from the date it is required to.
How StoreBay is paid. Fees are collected by card, from the card the Operator saves in the Platform (charged through Stripe), unless the order form agrees another method. The Operator’s own customers’ payments go to the Operator’s own payment-provider accounts, never through StoreBay’s, under those providers’ terms; the charges the provider makes pass through at rail cost and StoreBay does not surcharge. A fee that is not paid when due, after notice from StoreBay, may lead to suspension (section 13).
6. Data protection
For Operator Data containing Customer personal data, StoreBay is a processor and the Operator is the controller, under the Article 28 UK GDPR terms in our Data Processing Agreement, incorporated by reference. Sub-processors are listed in our sub-processor register; international transfers are disclosed there too.
7. Intellectual property and licence scope
StoreBay owns all IP rights in the Platform. No rights are granted except the limited access right above. The Operator owns its Operator Data and grants StoreBay a licence to host and process it solely to provide the Service. StoreBay may use aggregated, de-identified data to operate, secure and improve the Service.
8. Public API and marketplace
Where StoreBay makes a public REST API, webhooks or a marketplace for third-party apps available to the Operator, access to them is included in the base subscription; abuse or excessive usage may be rate-limited or suspended.
9. Confidentiality
Each party will keep the other’s Confidential Information confidential and use it only to perform under these Terms. This clause survives termination.
10. Warranties and disclaimers
StoreBay warrants it will provide the Service with reasonable skill and care. Except as expressly stated, the Service is provided "as is" and "as available", and StoreBay disclaims all other warranties to the fullest extent permitted by law.
11. Limitation of liability
Nothing in these Terms limits liability that cannot be limited by law (including death or personal injury caused by negligence, or fraud). Subject to that, neither party is liable for indirect or consequential loss, or for loss of profits, revenue, goodwill or data (beyond restoring it from backups), and each party’s total aggregate liability is capped at the greater of £1,000 and the fees paid or payable by the Operator in the 12 months preceding the claim. The Operator is responsible for its own compliance obligations (section 3); StoreBay is not liable for the Operator’s regulatory breaches.
12. Service levels and support
StoreBay provides support by email, Monday to Friday, 9am to 5:30pm UK time, and aims to reply within one working day. Support is included in the fees. It is provided on a best-efforts basis: StoreBay does not commit to a contractual uptime SLA or guaranteed response times. StoreBay operates a resilient, event-sourced architecture and monitors service health, but this section creates no binding SLA at launch.
13. Term, suspension and termination
These Terms run from the day the Operator accepts the order form. The subscription begins on the go-live date and renews each month until it is cancelled under this section.
Either party may terminate for material breach not remedied within 30 days of notice, or immediately on the other’s insolvency. StoreBay may suspend or throttle access for non-payment, a security risk, or an AUP breach, following the AUP’s consequences ladder (warning → throttling → suspension → termination).
The Operator may cancel at any time by telling StoreBay. On monthly pricing, cancellation takes effect at the end of the current billing month, and no refund is given for part of a month. Annual pricing is a 12-month commitment: an Operator on annual pricing who cancels before the 12 months end remains liable for the fees for the rest of that 12-month term. On termination, outstanding fees fall due.
14. Data export and return on exit
During the term and for 30 days after termination, the Operator may export its Operator Data in a machine-readable format. After that, StoreBay will delete or return Operator Data per the retention rules, subject to any statutory retention or legal hold.
15. Changes to these Terms
StoreBay may update these Terms. Material changes will be notified to the Operator in advance and take effect on the stated date or on renewal.
16. Governing law and jurisdiction
These Terms are governed by the laws of Scotland, and the parties submit to the exclusive jurisdiction of the Scottish courts.
17. General
Accepting. The Operator accepts these Terms and the order form by signing the order form, or by replying to it from the Operator’s business email address to accept it. Where documents differ, the order form comes first, then the Data Processing Agreement (for personal data), then these Terms, then the Acceptable Use Policy.
The whole agreement. The order form, these Terms and the documents they incorporate are the whole agreement between the parties about the Service, and replace anything said or written before. Neither party relies on a statement that is not in them, but that does not limit liability for fraud.
Notices. A notice under these Terms is given by email to the address on the order form (for the Operator) or to hello@storebay.co.uk (for StoreBay), or by post to the other party’s registered office. An email is treated as received on the next working day.
Other terms. Neither party may transfer its rights or duties under these Terms without the other’s consent, which is not to be unreasonably withheld; StoreBay may transfer them, on notice, to a successor to its business, and the Operator may then cancel under section 13. Neither party is liable for delay or failure caused by events beyond its reasonable control, but this does not excuse a failure to pay. If part of these Terms cannot be enforced, the rest still applies. A right not used is not given up. Nobody who is not a party may enforce any part of these Terms (the Contract (Third Party Rights) (Scotland) Act 2017 does not give them that right).