Mission
The operating system for self-storage operators — fill more units, automate the day-to-day, and run every site from one open platform.
We’re building the software we think UK self-storage operators should have had years ago — and this page is who we are and what we believe.
01 / Why we exist
Storage software kept score. We wanted it to move revenue.
StoreBay started from a simple observation: UK self-storage has already digitised the basics — online booking and CCTV are close to universal — but websites that actually win the booking, and admin that runs itself, are still the next real gains.
StoreBay is built and run by a small, senior team — founder Phil McParlane working with Claude Code as an engineering partner — rather than a large existing company, on purpose. It keeps the product honest about what’s actually shipped versus what’s still on the roadmap. Phil also writes StoreBay’s operator guides on starting and growing UK storage businesses.
What we believe
- Software should fill your units and be dependable — you shouldn’t have to pick one.
- Your data is yours: easy to take out, never held hostage.
- The valuable parts — reports, payment chasing, connections — belong in the one plan, not an upsell.
- UK operators deserve UK-built, UK-hosted software.
02 / Values
What we optimise for
Operator-obsessed
Built around the outcomes an operator feels every month, not a feature checklist.
Open by default
Reports, payment chasing and connections to other tools are included as standard, never a paid gate.
UK-built
UK-first by design, with UK data residency and UK-based support.
Dependable underneath
Automation only helps if it actually completes — every payment, message and access change is retried and never silently lost.
03 / Join us
We're hiring
A small, senior team, remote-first in the UK.
Open roles are posted here as we grow the team.
View careers →